Bloom: Where Girls go to Grow

A logotype created for a series of seminars and after-school programs aimed at instilling self-confidence and an appreciation for natural beauty in middle-school girls.
The brief called for natural colors, a soft, elegant, yet young treatment, and the use of natural, earthy colors. Early on, the concept focused on the idea of “germination”, and I ended to use the lowercase L and O as an abstract seed and its growing plant.